Big Data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenge includes capture, storage, search, sharing, transfer and analysis. The trend of large amount of data is due to the additional information that is derived from analysis performed on single set of related data as compared to smaller sets with the same total amount of data. Big Data is difficult to work with using most relational database management tools because they require massive parallel software running on thousands of servers. The term “Big Data” can be categorized based on the capabilities of the organization managing the set and on the capabilities of the application that are traditionally used to manage these data.
Now coming to why is Big Data beneficial to an organization. This could be answered in several positive ways. The first step towards analyzing huge amount of data is to figure out what information is important to track. The main motive is to convert prospects into paying customers irrespective of the tactics used. Big Data lets retailers predict trends by comparing enterprise data with relevant information to create predictive models and consumer behavior patterns. Big Data also lets companies customize real-time discounts and special offers for each unique customer segments. It also helps to automatically suggest related items or products, a shopper may intend to include into their latest purchase. On a concluding note, new systems using big data will extend, possibly replace the traditional DBMS. The rate of data acquisition is accelerating rapidly enough that perhaps might coin a new term “huge data”.
Big data brings with it huge potential and InterraIT offers Big Data Analytics Solutions which enables organizations to capitalize on that and help the firm transform their knowledge landscape and provide real-time analytics and insights to their data. Data available today from different sources are disparate and constitute from social networking, industry lists, forums, customer data, images, audio, video streams and printer logs. Traditional models of data analysis become redundant due to the large size and the nature of data. Hence Big Data Analytics comes into the picture.
InterraIT's domain expertise of Data analysis and real-time solutions provides a Big Data strategy to businesses. This includes architecture and installation of a robust Big Data solution, building the roadmap and infrastructure. InterraIT's Big Data offerings lie in Architecture Consulting, Assessment of Architecture, Evaluating of technology to opt for right solution, Business case definition, Prototyping and Benchmarking. InterraIT also offers Development services, Integration services and Big Data insights with reporting capabilities.
Now coming to why is Big Data beneficial to an organization. This could be answered in several positive ways. The first step towards analyzing huge amount of data is to figure out what information is important to track. The main motive is to convert prospects into paying customers irrespective of the tactics used. Big Data lets retailers predict trends by comparing enterprise data with relevant information to create predictive models and consumer behavior patterns. Big Data also lets companies customize real-time discounts and special offers for each unique customer segments. It also helps to automatically suggest related items or products, a shopper may intend to include into their latest purchase. On a concluding note, new systems using big data will extend, possibly replace the traditional DBMS. The rate of data acquisition is accelerating rapidly enough that perhaps might coin a new term “huge data”.
Big data brings with it huge potential and InterraIT offers Big Data Analytics Solutions which enables organizations to capitalize on that and help the firm transform their knowledge landscape and provide real-time analytics and insights to their data. Data available today from different sources are disparate and constitute from social networking, industry lists, forums, customer data, images, audio, video streams and printer logs. Traditional models of data analysis become redundant due to the large size and the nature of data. Hence Big Data Analytics comes into the picture.
InterraIT's domain expertise of Data analysis and real-time solutions provides a Big Data strategy to businesses. This includes architecture and installation of a robust Big Data solution, building the roadmap and infrastructure. InterraIT's Big Data offerings lie in Architecture Consulting, Assessment of Architecture, Evaluating of technology to opt for right solution, Business case definition, Prototyping and Benchmarking. InterraIT also offers Development services, Integration services and Big Data insights with reporting capabilities.
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